知识战略选择——战略管理的新命题  

The Choice of Knowledge Strategy—New Topic of Strategy Management

作　　者：吕巍[1] 吴韵华[1] 严紫瑶[1] 

机构地区：[1]复旦大学管理学院,上海200433

出　　处：《复旦学报（自然科学版）》2001年第2期194-198,共5页Journal of Fudan University：Natural Science

摘　　要：知识经济的兴起使得人们对知识这一重要的战略资源有了新的认识 :知识才是最重要的战略 ,并将构成企业的长期的竞争优势 .但并非所有的知识都能给企业带来这样的优势 .知识可以进一步划分为核心知识、先进知识和革新知识 .只有对这三种知识正确积累或开发 ,才能分辨出外部知识缺口和内部知识缺口 .在对这两种知识缺口进行正确分析的基础上 ,对应采取的知识战略作出了分析 :开发还是利用 ,知识来源于内部还是外部 ?是采取进取型战略还是保守型战略 ?通过对两类产业中一次性博弈分析 ,得出 :知识密集型产业中的企业应将进取型战略作为最佳知识战略选择 ;而对于知识稳定型产业中的企业 。The advent of Knowledge Economy causes the new round of recognition of KNOWLEDGE — a kind of important strategic source — which can support the long term competitive advantage for companies. However, not all knowledge will promise such advantage. Knowledge can be divided into core knowledge, advanced knowledge, and innovative knowledge. Only by differentiating these three kinds of knowledge, disclosing the external knowledge gap and internal knowledge gap can companies locate their position in the competition. Based on the right recognition of external knowledge gap and internal knowledge gap, companies confront such choices: to develop or to utilize; the knowledge comes from internal or external? All the questions above are lead to the final problem: the aggressive knowledge strategy or conservative knowledge strategy? The game theory analysis in two different industries demonstrates the conclusion: in knowledge intense industry, the aggressive knowledge strategy is the best choice; while the companies in knowledge stable industry should take on relatively conservative one.

关 键 词：知识战略 进取型战略 保守型战略 知识经济 战略管理 知识资源 企业 

分 类 号：F27[经济管理—企业管理]