从文化差异中寻求跨国经营优势  

Seeking transnational managing advantages from cultural differences

作　　者：黄军辉[1] 陈艳红[2] 

机构地区：[1]中国人民解放军炮兵学院政治理论教研室,安徽合肥230031 [2]上海水产大学人文与基础科学学院,上海200090

出　　处：《华东经济管理》2001年第5期57-59,共3页East China Economic Management

摘　　要：跨国经营企业内部的文化差异主要表现在价值文化、制度文化和劳动人事政策三个方面。文化差异对跨国经营管理有着双重影响 ,它能成为跨国经营管理的阻抗力 ,更能成为跨国经营管理的推动力 ,所以跨国经营企业应该正确认识文化差异 ,充分发挥文化差异所具有的潜能和优势 ,从而创造出跨国经营优势。In a transnational managing enterprise, cultural differences mainly show in the following three aspects: value culture, system value and labor and personnel policy. Cultural differences have dual influences on transnational managing, though they can obstruct transnational management, they can promote it, so transnational enterprises must correctly understand cultural differences, fully bring out latent potentialities and advantages of cultural differences to create transnational managing advantages.

关 键 词：跨国经营 文化差异 文化协同 跨文化经营 企业文化 跨文化培训 

分 类 号：F270[经济管理—企业管理]