谈公共关系审美的三个层次  

The Three Levels of Aesthetics in Public Relations

作　　者：刘云桢[1] 

机构地区：[1]三明高等专科学校中文系,福建三明365004

出　　处：《鹭江职业大学学报》2001年第3期56-58,共3页Journal of Lujiang University

摘　　要：公共关系中蕴含了美 ,有待人们发掘。本文试图对公共关系的审美层次作一划分 。Public relations contain beauty,which has not yet been explored.This paper tries to make a division of aesthetic levels in public relations.The author thinks that aesthetics in PR is a gradually increasing process from sensation to psychology to morals.

关 键 词：公共关系 审美层次 审美精神愉悦 可感性形象 审美感知愉悦 审美心理愉悦 

分 类 号：B83[哲学宗教—美学]