营销渠道中权力、权力源与权力使用的元分析  

A Meta-Analysis of Channel Power,Power Sources and the Exercise of Power

作　　者：林舒进 庄贵军[1] 沈璐 LIN Shujin;ZHUANG Guijun;SHEN Lu(School of Management,Xi'an Jiaotong University,Xi'an 710049,China;School of Shipping Economics and Management,Dalian Maritime University,Dalian 116025,China)

机构地区：[1]西安交通大学管理学院,陕西西安710049 [2]大连海事大学航运经济及管理学院,辽宁大连116025

出　　处：《西安交通大学学报（社会科学版）》2019年第1期58-64,共7页Journal of Xi'an Jiaotong University：Social Sciences

基　　金：国家自然科学基金重点项目(71132005);国家自然科学基金面上项目(71472149)

摘　　要：渠道权力是渠道管理研究中备受关注的一个领域,然而过去的实证研究对渠道权力与相关变量之间的关系存在许多分歧。本文使用元分析方法系统回顾及定量总结已有实证研究,澄清了渠道权力、权力源、权力使用和权力使用后果之间关系的分歧,理清了渠道权力、权力源和权力使用之间的关系。研究结果显示:强制性权力源与使用强制性权力、非强制性权力源与使用非强制性权力之间均有显著正相关关系;渠道权力与使用强制性权力呈负相关关系,而与使用非强制性权力呈现显著正相关关系;强制性权力源与渠道权力、非强制性权力源与渠道权力均有显著正相关关系;使用强制性权力会减少合作、导致更多的冲突和不满意,而使用非强制性权力对渠道行为的影响结果则正好相反。同时验证了渠道权力和权力源对权力使用都有直接影响,但影响不一;权力源可以通过渠道权力对权力使用产生间接影响。Channel power is one of the most important research areas in the study on channel management.However,there are many differences in the relationship between channel power and related variables in the past empirical studies.More importantly,previous studies neither systematically explored the relationship between channel power,power sources and power exercise,nor unified understanding of these three relationships.Therefore this study,by using Meta analysis method for systematic review and quantitative summary of the existing empirical research,clarify the divergence of the relationship between channel power,power sources,power exercise and the consequences of power exercise,and clear the relationship between channel power,power source s and the exercise of power.Results show that there is a significant positive correlation between coercive power source and the use of coercive power,and between non-coercive power source and the use of non-coercive power.Channel power is negatively correlated with the use of coercive power,while significantly positively correlated with the use of non-coercive power.There is a significant positive correlation between coercive power source and channel power,non-coercive power source and channel power.The use of coercive power will lead to more conflicts,dissatisfaction and less cooperation,while the use of non-coercive power will have the opposite effect on channel behavior.At the same time,it proves that channel power and power source have direct influence on the use of power,but the influence is different.Power source can exert indirect influence on the use of power through channel power.

关 键 词：营销渠道 渠道权力 权力源 权力使用 元分析 

分 类 号：F274[经济管理—企业管理]