消费者对乳制品包装信息关注度及影响因素分析  

Concern on packaging information of dairy products and its influencing factors among consumers

作　　者：刘灿 陆姣 程景民 LIU Can;LU Jiao;CHENG Jing-min(Department of Health Management, School of Management, Shanxi Medical University, Taiyuan, Shanxi Province 030001, China)

机构地区：[1]山西医科大学管理学院卫生管理教研室,山西太原030001

出　　处：《中国公共卫生》2019年第1期29-33,共5页Chinese Journal of Public Health

基　　金：国家食品药品监督管理总局委托项目"食品安全风险预警模型构建研究"(2016)

摘　　要：目的了解消费者对乳制品包装信息关注度水平及其影响因素,为进一步有针对性的宣传乳制品知识提供参考依据。方法于2016年12月——2017年3月,采用多阶段分层随机抽样的方法对全国4 575名受访者进行问卷调查,并对数据进行单因素和多因素分析。结果在4 408份有效问卷中,消费者对乳制品包装信息关注度较高,总分达(25.83±5.356)分,其中,对生产日期和保质期、贮存条件、生产工艺、营养成分表、产品配料表、认证标识、原产地和厂商的关注度得分分别是(4.26±0.961)、(3.86±1.058)、(3.67±1.127)、(3.63±1.086)、(3.55±1.077)、(3.44±1.149)和(3.42±1.139)分;单因素分析结果显示不同的年龄、婚姻状况、文化程度、常住地、职业类型、家庭人均月收入以及恩格尔系数在乳制品包装信息的关注度得分上均有统计学差异(P <0.05);多元线性逐步回归结果进一步显示,文化程度(|βx|=0.068,P <0.001)对乳制品包装信息关注度的影响强度高于年龄(|βx|=0.066,P <0.001)和恩格尔系数(|βx|=0.045,P=0.003)。结论消费者对乳制品包装信息关注度水平存在差异,其中年龄、文化程度、恩格尔系数是影响乳制品包装信息关注度的主要因素。Objective To examine the status and related factors of concern on packaging information of dairy products among consumers and to provide references for disseminating knowledge about diary products effectively in the public.Methods We conducted a self-administered questionnaire survey among 4 575 consumers recruited with stratified multistage random sampling in 60 counties or districts across China between December 2016 and March 2017. We adopted univariate and multivariate statistics in data analyses.Results Among the 4 408 participants with valid responses, the concern on packaging information of dairy products was relatively high;the average overall score for the awareness of the packaging information was 25.83 ±5.356, with the dimensional scores of 4.26 ±0.961 for production date and shelf life, 3.86 ±1.058 for storage condition, 3.67 ±1.127 for production process, 3.63 ±1.086 for nutrition facts, 3.55 ±1.077 for product ingredients, 3.44 ±1.149 for certification mark, and 3.42 ±1.139 for the region of origin and manufacturers, respectively. The results of univariate analysis demonstrated that the participants' awareness scores differed significantly by age, marital status, educational level, permanent residence, occupation, family income per capita, and Engel's coefficient (P < 0.05 for all);further multivariate linear regression analysis revealed that the influence of educational level on the awareness score is greater (|βx|=0.068, P < 0.001) than that of age (|βx|=0.066, P < 0.001) and Engel's coefficient (|βx|=0.045, P=0.003).Conclusion There are differences in the level of the concern on packaging information of dairy products and the concern is mainly influenced by age, educational level, and Engel's coefficient among consumers in China.

关 键 词：消费者 乳制品 关注度 影响因素 

分 类 号：R151.41[医药卫生—营养与食品卫生学]