茶主题价值链指导下的茶旅一体化研究  

Study on Tea travel Integration under the Guidance of the Tea Theme Value Chain

作　　者：覃丽 缪有成 牛丽[1] 卜炎贵 欧伊伶 张娅楠 肖力争[1,3,4] QIN Li;MIU You-eheng;NIU Li;BU Yan-gui;OU Yi-ling;ZHANG Ya-nan;XIAO Li-zheng(Key Lab oratory of Tea Science Ministry of Education,Hunan Agricultural University,Changsha,Hunan 410128;Hunan Xiaoxiang Film Studio,Changsha,Hunan 410007;National Plant Functional Component Utilization Engineering Technology Research Center, Changsha,Hunan 410128;Hunan Collaborative Innovation Center for Plant Functional Component Utilization,Changsha,Hunan 410128)

机构地区：[1]湖南农业大学茶学教育部重点实验室,湖南长沙410128 [2]湖南潇湘电影制片厂,湖南长沙410007 [3]国家植物功能成分利用工程技术研究中心,湖南长沙410128 [4]湖南省植物功能成分利用协同创新中心,湖南长沙410128

出　　处：《茶叶通讯》2018年第4期36-41,共6页Journal of Tea Communication

基　　金：国家自然科学基金面上项目(31471706);大湘西地区茶旅融合发展路径与策略研究(1316006)

摘　　要：茶文化旅游作为一类特色乡村旅游形态,正成为振兴我国传统茶叶乡村的绿色经济支撑。本文以茶产业的产业特性为基础,分析提出茶主题价值链概念及系统构成,并从茶主题价值链与旅游要素结合的微观视角出发,解析茶旅一体化动力机制,探究一体化路径与策略,指出旅游六要素导向和茶主题价值链导向两条茶旅一体化的路径思考,以及多维度、客观性、差异化、创意化四项策略选择,最后在该视角下对旅游价值进行挖掘与运用,以期为茶文化旅游的研究与实践提供新的参考。As a kind of characteristic rural tourism form, tea culture tourism is becoming the green economic support for revitalizing China’s traditional tea villages. Based on the industrial characteristics of the tea industry, this paper analyzes and proposes the concept and system composition of the tea theme value chain, and analyzes the integrated mechanism of tea tourism from the micro perspective of the combination of tea theme value chain and tourism elements, and explores the integration path and strategy. It points out that the six elements of tourism and the tea theme value chain guide the path of integration of two tea brigades, and the four strategic choices of multi-dimensionality, objectivity, differentiation and creativity. Finally, the tourism value is excavated from this perspective. Use, in order to provide a new reference for the research and practice of tea culture tourism.

关 键 词：茶文化 茶旅一体化 茶主题价值链 路径 策略 

分 类 号：S571.1[农业科学—茶叶生产加工]