论我国企业品牌经营与核心竞争力的提升  

Business Brand Management and Impro vement of Enterprise Core Competitivenes

作　　者：彭传新[1] 刘建清[1] 

机构地区：[1]武汉烟草集团有限公司,湖北武汉430015

出　　处：《中国软科学》2002年第3期60-63,共4页China Soft Science

摘　　要：本文探讨了企业品牌经营与核心竞争力二者之间的关系和我国企业品牌经营的误区,并提出了树立国有品牌及提升企业核心竞争力的有效途径。This paper begins by describing the c onceptions of brand management and c ore competitiveness,dis-cusses the relationship between the two aspects and the mistaken idea of b rand management in Chinese enterprise.In this paper,the efficient ways to b uild up state -owned brand and improv ing enterprise core competitiveness are discussed.

关 键 词：品牌 品牌经营 核心竞争力 企业 中国 品牌建设 市场营销 

分 类 号：F270[经济管理—企业管理] F279.23[经济管理—国民经济]