Frontier and Evolution of Marketing Discipline Based on Scientific Metrological Analysis of Top 4 Marketing Periodicals in 2009-2013  

作　　者：Shenpeng ZHANG 

机构地区：[1]College of Economics & Management,Huazhong Agricultural University Hubei Rural Development Research Center

出　　处：《Asian Agricultural Research》2015年第12期16-22,共7页亚洲农业研究（英文）

基　　金：Supported by Project of National Natural Science Foundation(71273102);Fundamental Research Funds for the Central Universities(2012RW004)

摘　　要：Using scientific metrological method,this paper analyzed all literature published by top 4 marketing periodicals( JCR,JM,JMR,and MS) in 2009- 2013. It is intended to find out hot issues and frontier topics of current marketing research through cluster analysis of key words,get to know cooperation and exchange of organizations through analysis of organization cooperative network,explore new topics of marketing researches with the aid of analysis of abrupt change words,and explore evolution path and development rules of marketing researches through co-citation network analysis.Using scientific metrological method,this paper analyzed all literature published by top 4 marketing periodicals( JCR,JM,JMR,and MS) in 2009- 2013. It is intended to find out hot issues and frontier topics of current marketing research through cluster analysis of key words,get to know cooperation and exchange of organizations through analysis of organization cooperative network,explore new topics of marketing researches with the aid of analysis of abrupt change words,and explore evolution path and development rules of marketing researches through co-citation network analysis.

关 键 词：TOP 4 MARKETING periodicals Citespace LITERATURE metrology Mapping knowledge domain 

分 类 号：F274[经济管理—企业管理]