酒庄酒对中国白酒发展的启发  

Enlightenment of Chateau Wine for the Development of Chinese Baijiu(Liquor)

作　　者：徐岩 

机构地区：[1]江南大学,江苏无锡214122

出　　处：《酿酒科技》2014年第7期1-3,共3页Liquor-Making Science & Technology

摘　　要：中国白酒的国际化,必须借鉴国际发展理念。传统白酒"酒庄酒"经济的发展,不仅仅是市场发展的需要和机遇,产业经济发展的延伸,销售模式的变革,更是现代文化、社会生活、市场发展的需求。白酒"酒庄酒"发展模式可以固守传统白酒品牌价值,坚守和遵循传统白酒品牌、品质的市场发展规律、消费发展规律,推进产业的健康发展。对中国传统白酒"酒庄酒"的发展意义进行了论述,并提出了建设性的建议。The internationalization of Chinese Baijiu（liquor） must draw lessons from the advanced international development philosophies. The chateau wine-development model of traditional Baijiu（liquor） is not only the needs of the market development, the extension of the development of industrial economy, the reform of the sales mode, but also the demands of modern culture and social life. The chateau wine-development model of Chinese Baijiu（liquor） could stick in the traditional Baijiu（liquor） brand values, abide by the development rules and the consumption rules of brand and quality of traditional Baijiu（liquor）, and advance the healthy development of liquor industry. In this paper, the significances of chateau wine-development model of traditional Baijiu（liquor） were discussed and some constructive opinions were put forward.（Tran. by YUE Yang）

关 键 词：传统白酒 酒庄酒 国际化 市场发展 白酒 

分 类 号：F426.82[经济管理—产业经济]