浅析商标的特点及翻译  

On Characteristics of Trademarks and Its Translation

作　　者：孟洁[1] 

机构地区：[1]三门峡职业技术学院,河南三门峡472000

出　　处：《鸡西大学学报（综合版）》2014年第7期101-102,105,共3页JOurnal of Jixi University:comprehensive Edition

摘　　要：商标作为一种可以彰显商品特征和文化特点的特殊语言在商业活动中扮演着重要角色,经济全球化促使很多国外产品涌入中国市场,同时又促进了国产商品的对外销售。在此背景下,商标翻译就显得尤为重要。好的商标翻译不但可以提高商品知名度,还能给企业带来巨大财富。唯有了解商标的特点、各国文化和民族特色以及常用的商标翻译方法,才能确保商品在国际市场中首屈一指。Trademark as a special language can reveal the characteristics of the goods and cultural characteristics play an important role in business activities,economic globalization bring many foreign products into the China market and promote the domestic commodity sales. Under this background,the trademark translation is particularly important. A good trademark translation can not only improve the reputation of commodities,but also bring enormous wealth for enterprises. Only understand the trademark characteristics,various countries culture and national features as well as the trademark translation method,can we ensure the sales is on the top. in the international market.

关 键 词：商标 特点 翻译 

分 类 号：H315.9[语言文字—英语]