基于任务驱动的营销策划课程教学单元设计初探——以“作CIS设计方案”教学内容为例  

A Preliminary Exploration on the Teaching Unit Design for the Marketing Planning Course Based on Task-driven Approach: A Case Study on the Teaching Content of "CIS Design Plan"

作　　者：左石华[1] 

机构地区：[1]湖南机电职业技术学院,湖南长沙410151

出　　处：《科教文汇》2014年第21期72-73,共2页Journal of Science and Education

摘　　要：在"营销策划"课程教学中,引入典型项目进行任务驱动式教学是十分必要的。"作CIS设计方案"是"营销策划"课程的教学内容之一,以"任务驱动"为主线,设计教学内容,分析教学步骤,总结教学经验。In the teaching of＆quot;marketing design＆quot;, it is necessary to introduce typical projects to implement task-driven teaching.＆quot;CIS design plan＆quot;is a teaching content of＆quot;Marketing Planning＆quot;. With ＆quot;task-driven＆quot; approach as the main line, this paper de-signed the teaching content, analyzed the teaching procedures, and summarized the teaching experience.

关 键 词：教学设计 任务驱动 CIS设计 

分 类 号：G712[文化科学—职业技术教育学]