高职院校学生消费的影响因素及其引导  

The Influencing Factors of Higher Vocational College Students' Consumption and Its Guidance

作　　者：张网女 

机构地区：[1]扬州职业大学,江苏扬州225009

出　　处：《扬州职业大学学报》2014年第2期51-54,共4页Journal of Yangzhou Polytechnic College

基　　金：国家社会科学基金教育学一般课题(BDA100029)

摘　　要：高职学生的消费自控能力不强,消费结构日益多元化,消费诱惑导致的非理性消费趋势加强。调查表明,影响高职院校学生消费的因素众多,价格、质量等传统因素仍然主导着学生的消费,新兴商业模式正成为学生过度消费的重要推手,消费观念与消费心理也不可忽视。应该加强社会环境营造和校园环境建设,重视学生家庭和个人自身建设,促进学生理性消费和健康成长。The irrational consumption trend for higher vocational college sstudents is growing,such as weak self-control,increasingly diversified consumption structure and comsumptive temptation. The survey shows that there are many factors influencing college students＇ consumption,while the traditional factors of price and quality are still dominating the students＇ consumption,emerging business model is becoming an important force in the students＇ excessive consumption,and the consumer idea and psychologey can not be ignored. It＇s necessary to strengthen the construction of scoial environment and campus environmeat and stress the students＇ family and self costruction,thus promoting students＇ rational consumption and healthy growth.

关 键 词：高职学生 校园消费 理性消费 影响因素 引导对策 

分 类 号：G715[文化科学—职业技术教育学]