基于关系营销的校外实训基地有效模式探析——以重庆工程职业技术学院营销专业为例  

Analysis on the Effective Model of Training Base outside College Based on Relationship Marketing——Taking Marketing Major of Chongqing Vocational Institute of Engineering as a Case

作　　者：曾艳[1] 

机构地区：[1]重庆工程职业技术学院财经与贸易学院,重庆400047

出　　处：《长春大学学报》2014年第8期1083-1086,共4页Journal of Changchun University

基　　金：重庆市教育委员会2012年高等教育教学改革研究课题(1202093);中国机械工业教育协会2011年度职业教育研究课题(ZJJX11ZZ022)

摘　　要：共建校外实训基地是跨出校企合作的关键一步,但不容乐观的是良性运行的校外实训基地为数不多,鉴于此,本校营销专业做了一些有益的探索和实践。经实践表明,基于"关系营销"的校外实训基地有效模式,中心是建立校企双方的忠诚,再是实现双方满意需求并保证学生满意,进而营造合作的忠诚,构建的过程要梯度推进。Co-establishing of a training base outside college is a key step in school-enterprise cooperation, but it is not optimistic that the benign operation is few. In view of this, some beneficial exploration and practice are made in Marketing Major of Chongqing Voca-tional Institute of Engineering. The practice shows that, “relationship marketing”-based training base outside campus, in which the center is to establish the loyalty between school and enterprise, then to achieve the requirements of mutually satisfactory and ensure students＆#39; satisfaction, so as to create loyal cooperation and realize gradient advancement of construction process.

关 键 词：实训基地 关系营销 校企合作 

分 类 号：G641[文化科学—高等教育学]