由中国乒乓球队第三次创业计划引发的思考  

Reflections from the Third Business Plan for the Chinese Table Tennis Team

作　　者：陈小华[1] 黄莉芹[2] 

机构地区：[1]武汉体育学院,湖北武汉430079 [2]湖北经济学院体育学院,湖北武汉430205

出　　处：《成都体育学院学报》2014年第9期50-53,共4页Journal of Chengdu Sport University

摘　　要：中国乒协提出了在确保领先地位的基础上,以国内外普及与提高为核心任务的"第三次创业计划":作为乒乓强国在国内应率先走体育教育化和职业市场化两条既并行又相互交叉的可持续发展道路;项目管理中心发挥制定规则、组织、调协与仲裁的职能作用:加强国内、国际大赛商业化运作,组织大赛、表演赛下基层、加强中小学传统项目学校和体校布局,技术官员定期下基层巡回指导;开办国际培训中心,加大对外援助计划等是实现第三次创业计划的重要途径。Chinese table tennis association puts forward ＆quot;the third business plan＆quot; on the basis of ensuring the leading position, popularizing and improving Chinese table tennis both at home and abroad as the core task. China, as a table tennis power in the world, is the first country to take sustainable development path of sports education and marketization in the domestic dimension. The event management center plays its role to work out rules, organize, coordinate and arbitrate the concerning affairs. It should also strengthen commercial operation of domestic and international competitions, organize competitions and performances, regulate the layout of primary and secondary schools with traditional sports events, etc.

关 键 词：中国乒乓球队 创业 体育 教育化 职业化 普及 

分 类 号：G846[文化科学—体育训练]