浅析案例教学法在“广告学概论"教学中的运用  

On the Application of the Case Method in the Teaching of Introduction of Advertising

作　　者：刘茜[1] 

机构地区：[1]成都学院,四川成都610106

出　　处：《教育与教学研究》2014年第9期79-82,共4页Education and Teaching Research

基　　金：2013年教育部人文社会科学研究青年基金项目"传媒组织模块化价值创新战略研究--基于传媒跨界整合现实问题的探索与实证"(13YJC860020)

摘　　要：案例教学法是一种以案例为基础教学材料的,注重师生互动的,能够将理论与实务进行适度而有效结合的教学方法。该方法非常适合运用于"广告学概论"的教学。文章分析案例教学法在"广告学概论"教学中的运用步骤,给出有效运用该方法的三点建议。The case method is a kind of teaching method on the basis of case,which emphasizes the interaction between teachers and students and combines the theory and the practice. This method is very suitable for the teaching of introduction of advertising. The paper analyzes the application steps of the case method in the teaching of introduction of advertising,and gives three suggestions on how to use the method effectively.

关 键 词：案例教学法 广告学概论 案例 

分 类 号：G642.4[文化科学—高等教育学]