消费者网络购买认可度影响因素分析  

Analysis of Factors Influencing Online Shopping Recognition of Consumers

作　　者：王辉[1] 

机构地区：[1]安徽工业经济职业技术学院商贸系,合肥230051

出　　处：《合肥工业大学学报（社会科学版）》2014年第5期62-66,共5页Journal of Hefei University of Technology(Social Sciences)

摘　　要：文章以具有网络购物行为的网民为样本,利用SPSS软件对影响网络购买认可度的相关因素进行了效度分析、信度分析和相关性检验;分析这些因素对于购物网站认可度的影响作用,并提出了提高网站购买认可度的措施。Taking Internet users who behave online shopping as the sample ,the validity analysis ,reliability analysis and correlation test of the factors influencing the recognition of online shopping are conducted by using SPSS software .The influence of these factors on the recognition of online shopping websites is analyzed ,and the measures to improve the online shopping recognition of websites are put forward .

关 键 词：便利性 认可度 声誉 顾客信任 网络购物 

分 类 号：F27[经济管理—企业管理]