关于企业实施逆向物流战略价值的引导分析  

About Some Enterprises Implement the Strategy of the Reverse Logistics Value

作　　者：温蕾[1] 

机构地区：[1]太原理工大学,山西晋中030600

出　　处：《经济问题》2014年第11期75-78,共4页On Economic Problems

摘　　要：人类社会赖以生存和发展的各种资源源于自然界。在经济发展的今天,从取得资源用于生产,到流通和消费的每个环节,都会产生众多的废弃物。基于自然资源的有限使用和废弃物对环境的污染和破坏,现代物流要求流通企业充分认识和实施逆向物流。逆向物流的价值战略不仅有利于环境的保护,而且降低了企业物流成本,增加了客户的满意程度,维系了顾客忠诚度,使得企业在日益激烈的市场竞争中更具竞争力。All kinds of resources which are used for human society＇ s living and developing are coming from the nature. In the economic development of today, including the exploitation of resources at the beginning link and then used them into production link, at last till to the links of circulation and consumption, the whole process will pro- duce a lot of wastes. Because of the limitation of the natural resources and the bad effects of waste＇ s pollution and destruction, modern logistics requires the distribution firms to fully understand and carry out the reverse logistics. The value strategies of reverse logistics dose not only protect the environments, but also reduce the cost of logistics, and thus increase the satisfaction and maintain the loyalty of customers. These entire factors make the enterprises are more competitive in an increasingly intense market competition.

关 键 词：逆向物流 战略价值 顾客价值 

分 类 号：F274[经济管理—企业管理]