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作 者:易利[1]
出 处:《宜宾学院学报》2014年第7期104-108,共5页Journal of Yibin University
摘 要:根据Martin的语域分析相关理论,中美企业介绍语篇在话语范围、话语基调和话语方式三方面存在差异。中国企业多以公司历史开始,存在大量政治词汇,有第三方的介入,对话性程度低,期待回应程度低,整体为一个不分节点只分段落的篇章;英文企业多以公司性质开始,无第三方介入,展示出交流双方的平等和亲密距离,期待回应程度高,通常包括纯文本、分节点多数据和空白化三种语篇形式,给予读者更大的选择空间。Analyzed by Martin's register theory,Chinese and American company overview discourses are found of systemic differences in field,tenor and mode of discourse. Chinese company overview is characterized by using company history as a beginning; substantive political words; third party as influencing power; low expectation for response and using paragraphs rather than sections in discourse. American companies always introduce the functions of the company in the beginning part; use no third party to influence the reader; display closeness and equality with readers; show high expectation for feedback,and they usually use three types of discourse: pure text,sections with data and empty discourse to grant more options to readers.
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