Brand Marketing in an era of big data  

作　　者：Shaozong Chai 

机构地区：[1]Beijing Inistitute of Economics and Management

出　　处：《International Journal of Technology Management》2014年第10期6-8,共3页国际技术管理

摘　　要：In the digital age, people＇ s lifestyles and ways of thinking are in a series of changes, this change also makes it a big shift in consumer attitudes. It gives consumers a broader perspective, while also improving the self-consciousness of consumers. These effects will no longer fully believe in traditional consumer marketing ＂bombing＂ the dissemination and indoctrination, they are more inclined to be questioned brands and products, and they can express their views on the basis that affects other people. In this era of environment, if businesses and vendors for their view is indifferent attitude, they will lose a lot of attention to the crowd, and also it makes the influence of the traditional marketing model spread greatly reduced.

关 键 词：big data BRAND MARKETING 

分 类 号：F274[经济管理—企业管理] TN011[经济管理—国民经济]