大学生对微信社交所持态度的实证研究  

Empirical Study about University Students' Attitude towards Micro-letter Social Interaction

作　　者：祝阳[1] 王欢[1] 

机构地区：[1]北京邮电大学公共管理学院,北京100876

出　　处：《重庆邮电大学学报（社会科学版）》2014年第5期83-88,共6页Journal of Chongqing University of Posts and Telecommunications(Social Science Edition)

基　　金：北京市教工委首都大学生思政教育一般项目:新媒体时代90后大学生人际交往模式研究(BJSZ2014YB14);教育部新世纪人才项目:网络社会与大学生价值观塑造(NCET-10-0264)

摘　　要：作为时下最流行的社交沟通软件,微信以其独特的魅力备受大学生的青睐。文章旨在从实证调查角度研究该群体对微信社交的态度。基于对构成"态度"要素的解构,从对微信社交的总体认知、情感偏好、行为意向三个方面,了解大学生对微信社交所持态度的总体现状。从微信如何满足大学生社交需求、大学生个性化特征、新媒体文化熏陶三个层面,思考影响大学生上述态度形成的因素。从霍夫兰德观点的说服模型出发,针对大学生对微信社交所持有的非理性的态度,探索性地提出引导对策。As the most popular social communication software at present,micro-letter with its unique charm is highly favored by university students. The paper studies the population＇s attitudes towards Micro-letter Social Interaction from the perspective of empirical investigation. Based on analysis of＂attitude＂elements,it investigates the overall status of university students＇ attitude towards micro-letter social interaction,from aspects of the overall cognitive,emotional preferences,behavioral intentions. From aspects of how micro-letter meet the social needs of university students,personalized characteristics of college students,the influence of new media culture,it thinks of university students＇ attitudes above form factors. It constructs persuading model based on Hofland＇s views,and it proposes measures to guide for university students＇ irrational attitudes to micro-letter social.

关 键 词：大学生 微信 社交 态度 影响因素 

分 类 号：G206[文化科学—传播学]