利用微博构建品牌营销的创新思考  

Innovation Thinking on Micro- blog Constructing Brand Marketing

作　　者：兰孝玲[1] 

机构地区：[1]鲁东大学艺术学院,山东烟台264025

出　　处：《价格月刊》2014年第11期74-77,共4页

摘　　要：微博已经成为当今社会人们获取信息和交流情感的重要工具。很多企业看到了微博的营销价值,开始着手利用微博进行品牌营销活动。从微博的相关理论出发,研究微博销售与广告品牌销售的作用关系,分析和总结品牌关系下企业进行微博营销的策略体系和步骤。Micro-blog has become an important tool and platform for obtaining information and exchanging emotion.Many companies have known the marketing value, and embarked on the brand marketing activities in the micro-blog. This paper starts from the related theories micro-blog, studies the relationship between micro-blog marketing and advertising sales, analyzes and summarizes the strategy system and procedures of micro-blog under brand relationship.

关 键 词：微博营销 众包 数据挖掘 青春 

分 类 号：F713.5[经济管理—市场营销]