郦金梁:清华MBA这两年做了哪些创新  

The top MBA list in China in 2014

作　　者：泓屹 

出　　处：《经理人》2014年第12期86-87,18,共2页Manager

摘　　要：清华MBA一直紧跟国际趋势，通过灵活学制、集中授课、渐进式申请、在线课程等创新方式，在招生疲软的大形势下，生源质量和数量，不仅没有下滑反而有新增长。It has been 23 years since the foundation of MBA education in China. Up to now, there are over 236 universities with MBA classes. With the strong entrance of MBA classes of foreign well-known universities into Chinese market, there are more choices for Chinese students. At the same time, the competition between universities, like in business, becomes really fierce. As with the misleading of public media of MBA education, some MBA projects have been questioned in the past few years. However, different from EMBA, MBA is part of diploma and degree education. People have become more rational in the knowledge and the purpose of enrollment of MBA.

关 键 词：创新方式 MBA 清华 金梁 国际趋势 在线课程 生源质量 渐进式 

分 类 号：F273.1[经济管理—企业管理]