基于岗位能力提升的高校市场营销专业实践教学研究  

Marketing Professional Practice Teaching and Research Based on Post Ability Promotion in Universities

作　　者：矫桂兰[1] 

机构地区：[1]重庆理工大学管理学院,重庆400054

出　　处：《重庆与世界（学术版）》2014年第10期93-94,共2页THE WORLD & CHONG QING

摘　　要：在指出高校市场营销专业毕业生的实际岗位能力存在较大不足的基础上,分析该专业学生实践能力缺乏的原因,并针对营销人才岗位能力培养中存在的问题提出相应的解决的办法。This paper firstly points out that the marketing major in colleges and universities graduates of the current situation of the actual post ability is insufficient,then analyzed the reason for the lack of the professional students＇ practical ability,and aimed at the problems existing in the marketing personnel post ability training put forward the corresponding solution.

关 键 词：市场营销专业 岗位能力 实践教学 

分 类 号：G642[文化科学—高等教育学]