我国近郊山区农产品特色资源开发及营销策略创新  

Innovating Development and Marketing Strategy of Agricultural Products in China's Suburban Mountainous Area

作　　者：张杰[1] 袁士芳[1] 

机构地区：[1]天津科技大学食品安全战略与管理研究中心,天津300222

出　　处：《食品研究与开发》2014年第18期202-205,共4页Food Research and Development

基　　金：天津市教委社会科学重大项目"天津发展绿色生态休闲观光农业研究"(2012ZD045);天津市教委科研计划项目"保健食品企业HACCP体系构建及运行机制研究"(20142134)

摘　　要：山区农产品资源开发和营销一直是制约我国农户收入增长的主要因素。首先对我国近郊山区农产品生产和经营的特点、资源开发和营销状况进行了分析。在此基础上探讨了近郊山区农产品资源、交通、市场、政策及劳动力资源等方面存在的问题。研究表明,通过农产品加工、创意农产品开发、农产品体验式营销、网络营销及都市直营店经营等特色资源开发及营销策略创新,不仅可以提高农产品的附加值,增加农民收入,还可以带动地方经济发展,使近郊山区农业成为我国现代农业发展的重要组成部分。Mountain agricultural resource development and marketing has always been a main restricting factors of farmers＇ income growth. First,the characteristics of the suburban mountain agricultural products and operation in China and the condition of resource development and marketing are analyzed. On this basis discusses the suburban mountain agricultural resource,traffic,market,policy,and the problems of labor resources,etc. Research shows that,through the agricultural products processing,creative development,experiential marketing, network marketing for agricultural products and urban stores operating characteristic such as resource development and marketing strategy innovation,not only can improve the added value of agricultural products, increase farmers＇ income,can also drive the local economic development,make the suburban mountainous area agriculture is an important part of modern agriculture development in our country.

关 键 词：近郊山区 农产品开发 营销策略 

分 类 号：F323.7[经济管理—产业经济]