应用型本科院校市场营销人才培养模式的构建与实践——以大连民族学院市场营销专业为例  

Marketing Talent Cultivation Models for Application- oriented Universities——A case study of marketing department of Dalian Nationalities University

作　　者：巩少伟[1] 张瑞雪[1] 于颖[1] 

机构地区：[1]大连民族学院经济管理学院,辽宁大连116605

出　　处：《大连民族学院学报》2014年第6期669-672,共4页Journal of Dalian Nationalities University

基　　金：2014年辽宁省教育教学改革研究一般项目(UPRP20140173)

摘　　要：加大应用型本科市场营销人才培养的力度,是新经济时代与高等教育大众化的要求。着重探讨了应用型本科营销人才培养模式的构建以及保障体系。提出了应用型本科营销人才培养模式。认为,加强教学团队建设,建立以能力为本位的多元化教学考评体系和加强精品资源共享课建设是保证这一模式成功实施的重要措施。With the arrival of the new economic age and the acceleration of higher education pop-ularization, it is necessary for application-oriented universities to put more effort into marketing talent cultivation. This paper discusses marketing talent cultivation models and safeguard sys-tems. Marketing talent cultivation models consist of four parts： define the goals of talent devel-opment clearly, improve the contents of teaching and optimize the curriculum, reform teaching module, and strengthen practical teaching. Three safeguard methods of marketing talent cultiva-tion models are given： enhance the construction of teaching team, construct ability-based di-versified teaching evaluation systems and high-quality resources sharing class.

关 键 词：应用型本科院校 市场营销人才 培养模式 

分 类 号：G420[文化科学—课程与教学论]