H7N9禽流感对禽肉消费意愿的影响因素分析  

Analysis on the influence factors of the consumption intention for poultry meat in H7N9 bird flu

作　　者：张旭峰[1] 胡向东[1,2] 

机构地区：[1]北京农学院经济管理学院,北京102206 [2]中国农业大学经济管理学院,北京100083

出　　处：《黑龙江畜牧兽医》2015年第1期35-38,共4页Heilongjiang Animal Science And veterinary Medicine

基　　金：北京市教育委员会社科计划面上项目"H7N9禽流感对北京市禽类市场的冲击影响分析"(M201410020001)

摘　　要：为了研究H7N9禽流感对消费者禽肉消费意愿的影响,试验采用问卷调查的方法,建立二元因变量的回归分析模型,对H7N9禽流感对消费者消费禽肉意愿的影响因素进行模型分析。结果表明:在H7N9禽流感爆发后,年龄、文化程度、家庭年收入和对禽肉的偏好对消费者的禽肉消费意愿有重大影响。说明年龄大、文化程度高、家庭年收入低和对禽肉不偏好的消费者在H7N9爆发后对禽肉的消费意愿降低。To study the influence of H7N9 bin flu on the consumption intentions of the consumers for poultry meat, a survey method based on questionnaires was used to establish a regression analysis model with binary dependent variables. The model was used to analyze the influence factors of the consumers＇ consumption intentions for poultry meat in H7N9 bird flu. The results showed that age, cultural level, family income, and preference for poultry meat had significant effects on the consumers＇consumption intentions after an outbreak of H7N9 bird flu. The results indicate that the consumption intentions for poultry meat decrease in the consumers with older age, high education level, low household income, and no preference for poultry meat after the outbreak of H7N9 bird flu.

关 键 词：H7N9禽流感 消费偏好 禽肉消费 消费意愿 回归分析模型 影响因素 

分 类 号：S852.659.5[农业科学—基础兽医学] S879.2[农业科学—兽医学]