“微时代”下高职院校大学生舆情引导与校园新媒体建设  

The Guidance of Public Opinion and the Construction of the New Media of Higher Vocational Colleges in Micro Era

作　　者：羊悦[1] 钱铮[1] 

机构地区：[1]江苏理工学院,江苏常州213001

出　　处：《职业技术教育》2014年第29期85-87,共3页Vocational and Technical Education

基　　金：江苏理工学院2013年校社科基金(青年项目)<新媒介背景下大学思想政治教育研究>;编号:KYY13518;主持人:羊悦;2013年度江苏理工学院思想政治教育研究课题<"微时代"下"90后"大学生思想政治教育的实证研究>;编号:KYY14511;主持人:钱铮

摘　　要：随着"微时代"的到来,高职院校舆情信息呈现出复杂、多样的特点,不仅增加了舆情引导工作的难度,也影响着校内新媒体建设与发展。随着校园新媒体的发展,信息的搜集和发布途径不断增多,既促进了大学生之间的交流,也给校园舆情引导工作带来了挑战。因此,立足新媒体特点,建立健全工作机制,加强队伍建设,形成各级联动合力,成为校园新媒体建设与发展的新方向。With the coming of micro era, public opinion presents a series of characters such as complexity, diversity and so on, which not only increases the difficulty of guidance of public opinion, but also influences the constructions and development of new media in campus. With the development of new media, there are more ways to collect and send information, which both helps further communication between students and brings challenges to the guidance of public opinion. Therefore, new media in campus will be constructed firmly based on their characters. Meanwhile, perfect work mechanism, high-level staff and close cooperation will lead to the new trend.

关 键 词：微时代 舆情引导 新媒体 思想政治教育 高职院校 

分 类 号：G718.5[文化科学—职业技术教育学]