浅谈动画广告设计中的图形创意思维  

On Creative Graphic Thinking Patterns in Animation Advertising

作　　者：朱琳[1] 刘芳[1] 

机构地区：[1]天津职业技术师范大学,天津300222

出　　处：《艺术与设计（理论版）》2015年第1期94-96,共3页Art and Design

基　　金：天津市高等学校人文社会科学研究项目:适应天津动漫产业发展的职教师资培养模式研究(项目编号:20132504)

摘　　要：图形创意及其自身独特的艺术形式在动画广告中有着不可替代的优势,发挥着举足轻重的作用。本文通过动画广告设计与图形创意的关系研究,总结动画广告设计中几种重要的图形创意思维形式,并强调了图形创意思维形式在动画广告设计中的具体应用,如何把握图形创意思维的规律及其在动画广告中的实际价值是一个重要课题。Image design, as well as its own unique form of art, possesses an irreplaceable advantage in animation advertising and plays a vital role. In this article, based on the research on the relationship between animation advertising and graphic creation, the author summarizes several important thinking forms of graphic creation in the design of animation advertising and stressed the concrete exhibition of thinking forms of graphic creation in animation advertising design. It remains to be an important topic to probe into how to master the law of thinking forms of graphic creation and demonstrate its real value in the animation advertising.

关 键 词：创意思维 动画广告 应用 

分 类 号：J0[艺术—艺术理论]