武术文化形象构建与国家形象塑造的契合  

Consilience of Wushu Culture Image and Country Image

作　　者：冯兴刚[1] 李阳[2] 

机构地区：[1]西南科技大学体育学科部,四川绵阳621010 [2]西安体育学院体育经济与管理系,陕西西安710068

出　　处：《沈阳体育学院学报》2015年第1期131-134,139,共5页Journal of Shenyang Sport University

摘　　要：当今社会,国家形象已经成为决定国际交往成败的软要素。运用文献资料法和逻辑分析法,以国家形象塑造为时代背景,对国际交流日渐频繁的中国武术文化形象的构建进行理论研究。认为在今后的武术文化形象构建中,应当着力打造中国武术"止戈为武"的和平形象、"崇尚科学"的进取形象、"自强不息"的奋斗形象和"以人为本"的伦理形象。具体措施包括:1)增强武术文化输出塑造文化大国形象;2)凸显武术礼仪文化,树立和平外交形象;3)加强武术科研步伐,充实国家科技形象;4)通过武术科学化训练打造国家人文形象;5)善用武术影视展示自强不息的奋斗形象。In modern society, country image has become a soft factor which decides the success and failure during interna- tional communication. Using methods of literature reviews and logic analysis, under the background of cultivating country image, we make a theory research about how to structure Wushu culture image. We thought that Wushu culture image structuring in the future should weaken fighting＇ s peace image, advocate science＇ s development image, seek self-improve- ment struggling image and take people-oriented ethic image. Respective countermeasures include that： 1 ） strengthening Wushu culture export to cultivate culture big county image;2） raising Wushu etiquette culture to erect friendly diplomacy image ;3）enforcing Wushu research to enrich country science and technology image;4 ）using science training to create countrv humanism image;5）embodving, self-improving struggling image bv Wushu film and television.

关 键 词：武术 文化形象 国家形象 止戈为武 崇尚科学 自强不息 以人为本 

分 类 号：G582[文化科学—教育学]