泛动画在妈祖文化产业中的应用形态及其特征  

The Application Forms of Pan-Animation in Mazu Culture Industry and Their Characteristics

作　　者：许元振[1] 

机构地区：[1]莆田学院文化与传播学院,福建莆田351100

出　　处：《莆田学院学报》2015年第1期6-10,共5页Journal of putian University

基　　金：福建省教育厅2014年福建省中青年教师教育科研项目(JAS14262)

摘　　要：说明泛动画概念的内涵与外延。分析泛动画在妈祖文化产业中的应用形态有两大类,即静态图形表达方式与动态图形表达方式,分别呈现出"化"与"萌"、"奇"与"幻"的主要特征。探析其形态及特征,将有利于进一步推动妈祖文化产业的良性发展。There are two categories of the application form of Pan-Animation in Mazu Culture industry. That is the static graph expression mode and dynamic graphic expression. It shows ＂transformation＂ and ＂loveliness＂, ＂peculiarity＂ and ＂magic＂ of the main features respectively. An analysis of the forms and characteristics would be conducive to further promote the benign development of Mazu Culture industry.

关 键 词：妈祖文化 泛动画 创意 产业 

分 类 号：G127.57[文化科学]