基于交流需求分析和跨文化两维视角的商务英语课程体系优化观  

On Optimization of the Settings of Business English Curricula Based on the Theory of Communicative Needs Analysis and Cross-culture communication

作　　者：郭亚卿[1] 

机构地区：[1]辽宁对外经贸学院外国语学院,辽宁大连116052

出　　处：《湖北函授大学学报》2015年第2期123-124,164,共3页

基　　金：2012年度辽宁省普通高等教育本科教学改革研究项目"基于交流需求分析和跨文化两维视角的商务英语课程体系优化研究与实践"成果(项目编号:394;辽教办发[2012]130号)

摘　　要：随着国际商务活动的不断发展,社会对商务英语专业人才的需求在日趋复杂化和多样化。只有紧随时代的发展步伐,在课程设置中充分体现与国际接轨,培养学生的跨文化商务沟通能力,才能培养出能够从事国际经济贸易或其他涉外商务活动的实用型人才。优化商务英语课程体系,使英语、商务、沟通和文化等不同类课程有效结合,对于实现商务英语专业培养目标、优化课程体系、进行专业教材建设等方面具有十分重大的现实意义和实践价值。因此,本文试图在交流需求分析和跨文化交际的理论框架下,分析其对商务英语课程体系优化的理论指导作用。With the devlopment of the international business,the needs for Business English talents become more complex and diversified. Only follow the development of the society,reflecting the change of the international business,fostering the cross-culture communication ability of the student,can high schools cultivate the practical talents to deal with the issues in international trade and other internationl business. Optimizing business english curricula,effectively integrating the courses of English,business,communication and culture,are very significant for the realization of the training objective,optimization of the curriculum,and the construction of the textbook of Business English major. Therefore,this paper tries to discuss the guidance function of the theory of Communicative Needs Analysis and Cross-culture communication to the optimization of Business English Curricula.

关 键 词：交流需求分析 跨文化 商务英语 课程体系 优化 

分 类 号：G642[文化科学—高等教育学]