案例教学法在高职电器产品市场营销教学中的应用  

Application of Case Teaching Method in Marketing Teaching of Electrical Products in Vocational Colleges

作　　者：仇高贺[1] 

机构地区：[1]温州职业技术学院电气电子工程系,浙江温州325035

出　　处：《温州职业技术学院学报》2015年第1期94-96,共3页Journal of Wenzhou Polytechnic

摘　　要：为提高高职电器产品市场营销教学效果,采用案例调研、案例选择、合理分组、讨论与辨析、案例点评和课后反思环节的案例教学法,使学生牢固掌握电器产品市场营销的知识点,激发学生的学习兴趣,提高学生的专业思维能力。实践证明,采用案例教学法,激活了学生思维,教学效果明显提高,学生的综合能力得到全面提升。In order to improve the teaching effective of marketing of electrical products in vocational colleges,a case teaching method consisting of the case investigation, case selection, reasonable grouping, discussion,analysis of the case and reflection after class was conducted, which helped students master the key points of the marketing of electric products, arouse interest in learning and improve professional way of thinking. It is shown that the application of case teaching can activate students＇ way of thinking, improve the teaching effect and enhance students＇ comprehensive ability.

关 键 词：高职教育 电器产品 市场营销 案例教学法 

分 类 号：G712[文化科学—职业技术教育学]