Study on the influence of network marketing to the development of SME under the context of big data  

作　　者：Weijun DING 

机构地区：[1]Guangxi Eco-engineering Vocational and Technical College,Liuzhou, Guangxi, 545004 China

出　　处：《International Journal of Technology Management》2015年第4期12-14,共3页国际技术管理

摘　　要：With the rapid development of information networks and the overall development of e-commerce, online marketing has continued to assault the traditional business marketing model and methods of operation, and it makes great effects on existing business concepts and ideas from different angles and levels. For these weaker small and medium-sized enterprises, network marketing with its low cost, wide range of applications, the effect of strong natural advantages becomes marketing approach of small and medium-sized enterprises which they can hold up and afford, which also provides unprecedented opportunity for small and medium-sized enterprises to have the opportunity to compete with large-scale enterprises on the same stage.

关 键 词：big data MARKETING SME EFFECTS 

分 类 号：F279.243[经济管理—企业管理] TP393[经济管理—国民经济]