甘肃省葡萄酒产业升级与发展战略研究  

Industrial Upgrading and Development Strategies of Grape Wine Industry in Gansu

作　　者：刘世松[1] 唐文龙[2] 

机构地区：[1]滨州医学院葡萄酒学院,山东烟台264003 [2]山东工商学院管理学院,山东烟台264005

出　　处：《酿酒科技》2015年第4期124-129,共6页Liquor-Making Science & Technology

基　　金：山东省社会科学规划研究项目"基于家庭农场经营框架下的山东省酿酒葡萄种植基地创新发展模式"(14CGLJ21);国家社科基金项目"果蔬品供应链中节点成员间协作共生的演进机理;组织模式与实现路径研究"(13BGL099);教育部人文社会科学青年基金项目:果蔬品供应链中各节点成员共生机制与路径优化研究(10YJC630327)

摘　　要：作为优势特色产业,甘肃省葡萄酒产业在诸多领域拥有占据比较优势的竞争要素,但同样面临着产业升级的机遇与挑战。应用钻石模型体系分析了甘肃省葡萄酒产业的发展现状与竞争优势,并从产区品牌建设、产品组合设计、市场建设和产业集群协同创新等四方面提出了该产业的升级与发展战略。As a competitive specialty industry, grape wine industry in Gansu has a big advantage in many production factors. However, the industry still faces the challenges and the opportunities in industrial upgrading. In this paper, the present situations and the competitive advantages of grape wine industry in Gansu were analyzed by use of the diamond theory model, and its industrial upgrading and development strategies were put forward from four aspects including wine producing region brand building, product mix design, market developing and collaborative innovation.

关 键 词：葡萄酒产业 生产要素 需求条件 有机产品 协同创新 

分 类 号：F426.82[经济管理—产业经济]