新媒体环境下大学生主流文化认同路径刍议  

On the Means of Helping University Students Identify Mainstream Culture under the Environment of New Media

作　　者：陈敏[1] 

机构地区：[1]广西师范学院马克思主义学院,南宁530001

出　　处：《无锡商业职业技术学院学报》2015年第2期54-57,共4页Journal of Wuxi Vocational Institute of Commerce

基　　金：教育部人文社会科学研究专项任务项目(13JDZ 2055)

摘　　要：新媒体改变着大学生对主流文化认同的环境,进而影响着大学生对主流文化认同的构建。新媒体技术发展对提升大学生的主流文化认同提供良好契机和严峻挑战。在新媒体环境下,增强大学生对主流文化的认同需从两方面着手:一是转换和创新主流文化的文本体系,增强主流文化的说服力;二是加强大学生媒介素养教育,提高大学生的文化识别力。New media is changing the environment under which university students identify the mainstream culture, which then influence their framework of cultural identity. The development of new media technology presents both opportunities and challenges to students for their recognition of mainstream culture. Under new media＇s environment, the identification can be improved from two aspects： to improve the persuasion of mainstream culture by transforming and innovating the text system, and to improve their power of identifying culture by promoting college students＇ media literacy.

关 键 词：新媒体环境 主流文化 认同路径 

分 类 号：G646[文化科学—高等教育学]