论学校品牌经营之道——以兴农系列学校的发展为例  

On the School Brand Management Way of Business——With the development of agriculture through a series of school as an example

作　　者：罗满建[1] 

机构地区：[1]贵州轻工职业技术学院,贵州贵阳550002

出　　处：《兴义民族师范学院学报》2014年第6期64-68,共5页Journal of Minzu Normal University of Xingyi

摘　　要：教育品牌经营应遵循教育及品牌管理的规律,以兴农品牌发展为例剖析其成功之道,旨在揭示影响教育品牌经营的关键因素、应注意的问题。Education brand managemen tshould follow the taw of education and brand management, for example xing nong brand development analyzes its success, to reveal the key factors affecting the education of brand management, should pay attention to.

关 键 词：品牌经营 品牌特色 品牌要素 兴农学校 

分 类 号：G40-054[文化科学—教育学原理]