Use of Wechat Marketing about Film industry  

作　　者：Gang Liu 

机构地区：[1]Schoool of Management, Shanghai University of Engineering Science, Shanghai, China

出　　处：《International English Education Research》2015年第3期43-45,共3页国际英语教育研究（英文版）

摘　　要：As the user a wide range of real-time communication tool, Wechat will become a more popular social way to communicate. Attracting the majority of enterprises, Wechat increasingly become a new product marketing platform. Wechat marketing in the film industry has also been widely used. but the development of the film industry has its own characteristics, so when using Wechat marketing, certain principles and methods should be followed, to achieve the desired effect. This paper focuses on the analysis of film industy marketing based on Wechat platform and also predicting its development trend.

关 键 词：Wechat MARKETING FILM 

分 类 号：F274[经济管理—企业管理] TN792[经济管理—国民经济]