农资产品伤害事件后农户反应模型构建——基于扎根理论的研究  

Model building for farmers' response after agricultural material product harm event—Based on grounded theory

作　　者：刘学[1] 李艳军[1] 

机构地区：[1]华中农业大学经济管理学院/湖北农村研究发展中心,湖北武汉430070

出　　处：《广东农业科学》2015年第6期176-183,共8页Guangdong Agricultural Sciences

基　　金：国家自然科学基金(70873047;71273102);中央高校基本科研业务费专项资金(2012RW004)

摘　　要：农资产品坑农害农事件频发暴露出我国农资产品及市场存在着极大的问题。立足于中国特定的乡村社区环境,结合农资产品伤害事件、消费者不满意情况下情绪和行为反应、乡村人际关系纽带以及农户先验知识等,通过扎根理论研究方法构建农资产品伤害事件后农户反应模型,并归纳总结农户采取的集体应对、无作为等特有行为措施,为政府和企业等相关主体解决农资产品伤害事件提供相应的理论借鉴。The frequent happening of agricultural material product harm events exposes the great problem and shortcomings of agricultural material product and market. Based on the specific rural community environment, this paper combined agricultural material product harm events, customer dissatisfied mood and behavioral response, country interpersonal ties and priori knowledge etc., constructed the farmer＇s response model after the agricultural material product harm event through the method of grounded theory, and summarized the unique measures adopted by farmers, such as inaction and collective response, and finally provided the corresponding theoretical reference for the government and enterprises in solving agricultural material product harm events.

关 键 词：农资产品伤害事件 情绪反应 行为反应 扎根理论 

分 类 号：F324[经济管理—产业经济]