雷氏光环效应  

LEI HALO

作　　者：李薇 

出　　处：《IT经理世界》2015年第11期38-39,5,共2页

摘　　要：“Are you OK？”——这句充满喜感的问候语，因为小米科技创始人雷军最近在印度的一场“秀”而热爆网络，甚至被网友编成了神曲。“OK”其实是雷军的口头禅。每次在接受媒体采访时，雷军都会在记者向他提问结束后用“OK”来回应记者然后才开始回答提问。Before Lei Jun's speech in India,no one would expect 'Are you Ok' to be popular as it is actually an inappropriate greeting misused by Lei. 'OK' is Lei's pet phrase.Now the phrase 'Are you OK' has been edited into a network song,mocking Lei's poor English.Instead of feeling humiliated,Lei took it as an amusement. '5 Years ago,on April 6th,2010,14 people opened a tiny company Xiaomi.In those days,we seldom talked about dream,as it is too big to be trusted.We are striving to found a world-class company to benefit the whole world with Chinese innovation.' Lei Jun wrote this in the internal email to his staff at Xiaomi's 5-year anniversary.

关 键 词：光环效应 “OK” 问候语 “秀” 雷军 创始人 口头禅 提问 

分 类 号：G451.6[文化科学—教育学]