临工的“足球缘”  

SDLG Sponsors ACL, the Chinese Brand Shined in Asia Football World

作　　者：李辽[1] 

机构地区：[1]《今日工程机械》编辑部

出　　处：《今日工程机械》2015年第6期74-74,16,共1页Construction Machinery Today

摘　　要：早在5年前，当中国足球还处于谷底，很多企业“谈中国足球色变”时，山东临工基于企业文化和足球运动的契合，用魄力之举让行业震惊--赞助中超。SDLG signed a sponsorship agreement with AFC on Asia's most influential event system- AFC League club competition.Engineering machinery industry is a highly competitive industry and people must give play to the favorable teamwork with all stakeholders the same as a football team to occupy its own place among the global construction machinery brands,which is tied closely to the football spirit and the spirit of ACL.It is believed that with the whole area influence of AFC Club Competitions,it will be the milestone event for SDLG expanding the brand influence worldwide and the upgrading of the brand.Brand image 'Reliability in Action' of SDLG will be known and recognized by the whole Asia and even the world consumers the same as the football spirit of fighting for the dream coming true of AFC Club Competition.

关 键 词：足球运动 企业文化 中国 

分 类 号：F270[经济管理—企业管理]