高职市场营销专业校企合作现状调研分析  

Investigation and Analysis on the Present Situation of the Cooperation between Marketing Majors in Higher Vocational Colleges and Enterprise

作　　者：谢华兴[1] 郑晓峰[1] 颜黎明[1] 杨冬梅[1] 郭丽 

机构地区：[1]福建电力职业技术学院,泉州362000 [2]沃尔玛福建晋江分店,泉州362000

出　　处：《价值工程》2015年第21期247-248,共2页Value Engineering

基　　金："福建省中青年教师教育科研社科A类项目"(2014年福建省高等学校教学改革研究专项);项目编号:JAS14881成果

摘　　要：校企合作是高职市场营销专业人才培养的关键手段,本课题通过对高职市场营销专业的合作企业及相关老师同学的调研,分析出了高职市场营销专业校企合作工作存在的一些问题,为研究如何更好地开展校企合作提供了依据。School-enterprise cooperation is an important way for the training of marketing majors in higher vocational colleges. Through the investigation to the cooperating enterprises and teachers and students of marketing majors in higher vocational colleges, some problems in the school-enterprise cooperation are found, which provide basis for researching ways for better school-enterprise cooperation.

关 键 词：校企合作 高职 经管 调研 

分 类 号：G712[文化科学—职业技术教育学]