非营利组织服务导向行为影响因素分析  

An Analysis on the Influencing Factors of Nonprofit Organization Service Orientation Behavior

作　　者：沈鹏熠[1] 张雅[2] 

机构地区：[1]华东交通大学经济管理学院,江西南昌330013 [2]武汉大学国际软件学院,湖北武汉430072

出　　处：《华东经济管理》2015年第7期177-184,共8页East China Economic Management

基　　金：国家自然科学基金项目(71362002);教育部人文社会科学研究青年基金项目(13YJC630130);江西省教育厅科技项目(GJJ13315)

摘　　要：文章运用扎根理论的质化研究方法,通过开放式编码、主轴编码、选择性编码三个步骤识别和构建出非营利组织服务导向行为影响因素模型,包括环境因素、组织因素、高管特征、员工特征、营销能力5个主范畴,以及对应的16个副范畴。在此基础上,进一步阐释了模型中5个主范畴与1个核心范畴(非营利组织服务导向行为)构成的脉络体系,并运用相关理论分析了模型的内涵与深层机制,为决策者制定科学的服务管理策略提供了参考。最后,指出了研究的理论贡献、局限和未来研究方向。By using the qualitative research method of grounded theory,this paper identifies and builds an influencing factor model of nonprofit organization service orientation behavior through three steps of open coding,axial coding,selective cod？ing, which includes five fundamental categories：environment factors, organizational factors, executive characteristics, staff characteristics and marketing capacity,as well as 16 corresponding sub-categories. Furthermore,the paper further ex？plains the skeleton system which consists of the above five fundamental categories and one core category （nonprofit organiza？tion service orientation behavior）,and applies the related theory to analyze the connotation and underlying mechanism of this model in order to provide some reference for decision-makers to make scientific service management strategy. Finally , this paper points out the theoretical contributions,limitations and future directions of the research.

关 键 词：非营利组织 服务导向 影响因素 扎根理论 

分 类 号：F063.1[经济管理—政治经济学]