交通公众意见调查的主观性偏差及对策  

Subjective Bias in Transportation Public Opinion Survey and Countermeasures

作　　者：杨晓庆[1] 何明卫[1] 何民[1] 

机构地区：[1]昆明理工大学交通工程学院,昆明650500

出　　处：《道路交通与安全》2015年第3期14-17,共4页Road Traffic & Safety

基　　金：云南省教育厅科学研究基金项目(项目编号:2013Y315)

摘　　要：将交通公众意见调查中被调查者的主观性偏差分为基于利益驱动、基于心理和习惯、基于认知和理解3类.结合昆明市一二一大街与学府路单向交通系统公众意见调查案例,分析了各类主观性偏差的产生原因,在此基础上,从问卷设计、抽样、与被调查者的沟通以及偏差辨识4个方面提出减少主观性偏差的对策.研究成果可为交通公众意见调查的相关研究和应用提供借鉴.The subjective bias of respondents in the transportation public opinion survey is divided into three categories based on the profit-driven, the psychology and habits, the cognition and understanding. Based on public opinion survey of the one-way system of the 121^st Avenue and Xuefu Road in Kunming, the causes of the various subjective biases are analyzed. On the basis of the analysis, the countermeasures from questionnaire design, sampling, communication with respondents and bias identification, are presented to minimize subjective bias. The research results can provide a reference for the further study and application of transportation public opinion survey.

关 键 词：交通系统评价 公众意见 问卷调查 主观性偏差 

分 类 号：U491[交通运输工程—交通运输规划与管理]