中医院校高职医药市场营销课程教学改革探讨  

The doctor of traditional Chinese medicine colleges and universities of higher vocational teaching reform of pharmacy market

作　　者：芦晓燕[1] 

机构地区：[1]广西中医药大学,广西南宁530001

出　　处：《大众科技》2015年第5期143-144,共2页Popular Science & Technology

摘　　要：文章从教材、师资、培养模式等方面对《医药市场营销》课程的高职教学现状进行了分析,并提出了有针对性的发展思路和解决对策。This article provides an overview of the current higher vocational teaching reform of pharmaceutical marketing, pointing out that in the teaching content of courses and teaching methods on the problems and teaching reform of pharmaceutical marketing in some of the proposed ideas.

关 键 词：医药市场营销 教材 师资培养 实践教学 

分 类 号：G71[文化科学—职业技术教育学]