实施品牌战略 助推企业发展  

Implement brand strategy and boost enterprise development

作　　者：梁海波 

机构地区：[1]江苏AB集团股份有限公司,江苏昆山215347

出　　处：《纺织报告》2015年第7期48-50,共3页

摘　　要：品牌是企业的生命,卓越的品质与品牌是强大实力和核心竞争力的具体体现,品牌应以品质为基础发挥其影响力。江苏AB集团坚持实施品牌战略,培育自主品牌,提升企业核心竞争力。本文从品牌的概念入手,分析实施品牌战略的意义,探讨实施品牌战略的具体方法。The brand is the life of the enterprise, the outstanding quality and brand is the contract strength and the core competitiveness of concrete embodiment, the brand takes the quality as the foundation and the play its influence. Jiangsu AB Group adhere to the implementation of the brand strategy, foster independent brands, enhance the core competitiveness of enterprises. From the concept of brand, this paper analyzes the implementation of brand strategy, the implementation of the brand strategy, explore the specific method.

关 键 词：品牌 品牌战略 企业文化 核心竞争力 企业发展 

分 类 号：F273.2[经济管理—企业管理]