《人民日报》微传播语言技巧探析  

Exploration on the Skill of Micro-Communication Language of People's Daily

作　　者：吕升高[1] 

机构地区：[1]黄河科技学院,河南郑州450063

出　　处：《黄河科技大学学报》2015年第4期101-104,共4页Journal of Huanghe S&T University

摘　　要：《人民日报》的微传播从话题到语言风格,从用词到编写技巧,再到语体色彩,无不体现了其人性化、人格化的特征,发挥了正能量的优势,摈弃了大众微博的一些庸俗化、媚俗化趋势。正是把握了微传播的这一特性,《人民日报》的微传播才能稳稳扎根在广大民众之中,越做越好。From the topics to language characteristics, from selection of words to the skill of compiling, and then the style color, the Micro -communication of People＇s Daily shows its humanization and personality, and gives play to its advantage of positive energy, discarding the trend of vulgarization in some popular micro blogs. Because the characteristics of micro - communication are well mastered, the micro - communication of People＇ s Daily can be rooted soundly in the people, and be done better and better.

关 键 词：《人民日报》 微传播 语言技巧 

分 类 号：H15[语言文字—汉语]