“1号店”安阳分店网络顾客忠诚度分析  

A Brief Analysis of Network Customer Loyalty of "Shop No.1" in Anyang Branch

作　　者：冉丽敏[1] 

机构地区：[1]安阳工学院,河南安阳455000

出　　处：《安阳工学院学报》2015年第5期54-58,共5页Journal of Anyang Institute of Technology

摘　　要：在当今社会,网络技术的不断突破,客户结构的传统商业模式发生了巨大变化,顾客的忠诚度越来越难以支撑。因此,本文以"1号店"为例,在电子商务环境下对顾客的忠诚度进行一个全面的研究,通过对"1号店"顾客忠诚度的研究,更有效地提出提高顾客忠诚度的措施,使企业拥有一批忠诚的客户资源,从而使得企业的长期利益得到更好的保证,使企业在未来竞争中处于一个有利的位置,也希望能为其他企业起到借鉴的作用。In today＇s society, the breakthrough in network technology, the traditional business mouel structure of the customer occurred great changes and customer loyalty is more and more difficult to support. Therefore, This article to ＂shop No. 1＂ as an example, under the electronic commerce environment on customer loyalty of a comprehensive study, through the research on customer loyalty of ＂shop No. 1＂, puts forward the measures to im- prove customer loyalty more effectively the present, enable the enterprise to have a group of loyal customer re- sources, from the enterprise＇s long-term interests obtained with good guarantee, so that enterprises in a favorable position in the future competition, also hope to be reference for other enterprises.

关 键 词：电子商务 顾客忠诚度 1号店 

分 类 号：F272[经济管理—企业管理]