汽车产业逆向供应链知识共享激励机制研究  

Research on the Incentive Mechanism of Knowledge Sharing in Reverse Supply Chain of Automotive Industry

作　　者：梁喜[1] 马春梅[2] 

机构地区：[1]重庆交通大学财经学院,重庆400074 [2]重庆交通大学管理学院,重庆400074

出　　处：《商业研究》2015年第9期155-161,共7页Commercial Research

基　　金：重庆市社会科学规划青年项目;项目编号:2011QNGL61

摘　　要：为了分析制造商、回收商在技术使用阶段的影响力,以及回收商最优提成比例之间的关系,在一个汽车制造商与一个回收商组成的逆向供应链系统中,本文通过在利润函数中引入影响力参数建立制造商与回收商进行知识共享模型,得出了回收商与制造商进行知识共享的最优激励机制,分析了对称和非对称信息下不同效率回收商的提成比例与影响力参数之间的关系。研究表明回收商在对称信息下影响力越大,其提成比例越高;制造商影响力越大,提成比例越低;在非对称信息下,高效率回收商提成比例与双方影响力的关系与对称信息下的一致,低效率回收商则相反。In view of a secondary reverse supply chain system composed of one car manufacturer and one recycler,a knowledge sharing model is built on the basis of principal- agent theory by introducing the parameter of influence,aiming to analyze the market influence of manufacturer and recycler in the technology using stage and the relationship between optimal royalty rate of recycler. An optimal incentive mechanism of knowledge sharing between manufacturer and recycler is proposed,and relationship between optimal royalty rate of different efficiency recycler and the influence parameter with symmetric and asymmetric information is analyzed. The results show that the optimal royalty rate of recycler will increase under the greater market influence in symmetric information case,while the manufacturer＇ s optimal royalty rate will decrease; in asymmetric information case,the results of high efficiency recycler are the same with the symmetric information case,but the low efficiency recycler＇s results are opposite.

关 键 词：逆向供应链 知识共享 激励机制 委托代理理论 

分 类 号：F253.9[经济管理—国民经济]