论民营教育品牌延伸存在的问题及策略  

On the Problems and Strategies of Private Education Brand Extension

作　　者：罗满建[1] 

机构地区：[1]贵州轻工职业技术学院,贵州贵阳550002

出　　处：《贵州工程应用技术学院学报》2015年第3期112-116,共5页Journal of Guizhou University Of Engineering Science

摘　　要：品牌延伸在民营教育发展中起到重要作用,但也表现出品牌延伸的风险。主要存在五类现实问题;针对这些问题,提出民营教育机构应在运营方式、教育延伸品牌、品牌传播方式等方面进行创新的具体方法,在决策中引入风险管控模型、组织变革实施的具体步骤,便于品牌经营者指导实际的管控活动。Brand extension in private education plays an important role, and some of the problems exhib-ited by the risk of brand extension. This article summarizes the five real problems, explore strategies to solve problems, to reveal the key factors affecting the new era of private educational success of the brand extension, brand management guidance to facilitate the actual control activities.

关 键 词：品牌延伸 民营教育品牌 策略 

分 类 号：G526.3[文化科学—教育学]