汽车座椅视觉舒适度客户感性认知过程  

Customers ' Perceptual Cognition of the Visual Comfort of Automobile Seats

作　　者：孙琳琳[1] 孔繁森[1] 刘威[1] 

机构地区：[1]吉林大学机械科学与工程学院,吉林长春130022

出　　处：《东北大学学报（自然科学版）》2015年第9期1331-1336,共6页Journal of Northeastern University(Natural Science)

基　　金：吉林省科技发展计划项目(201105018)

摘　　要：客户对汽车座椅第一时间的感性认知影响着客户对整车的评价及选择.使用眼动仪设备,根据不同注视时间和不同类别的汽车座椅进行客户的视觉感性认知实验,研究客户的感性认知规律,结果显示:被试受到座椅的短时视觉刺激时,汽车座椅的靠背和颈部最吸引被试视觉.随着观察时间增加,被试对座椅的图案、颜色、造型、材质、线条等能够吸引视觉关注的感性元素进行比较选择.在被试进行多种座椅的长时间选择时,由关注座椅某种语义形态逐渐发展为与座椅的语义传递和情感的融合.本文是对反映客户真实内心需求的一种探讨,实验中仍有很多不确定的因素,将在后续的实验中不断完善.Customers＆#39;first perceptual cognition of automobile seats impacts their evaluation and preference for the whole car.Eye tracker was used to test specific consumer groups＆#39;visual perception of automobile seats in different fixation times and with different car types,whose results indicated that the backrest and neck attracted the participants＆#39;attention most when they were visually stimulated by the seat in a short time.With the increase of fixation time,the participants tended to compare perceptual elements as such seat design,color,shape and material. Attention to a certain semantic form of the seat gradually developed into the combination of semantic transfer and emotions when the participants spent a long time choosing from various seats.Despite the discussion on customers＆#39;real inner needs,there are still many uncertain facts in the experiments,which will be refined in the future research.

关 键 词：感性认知 舒适性 眼动仪 心理认知过程 客户需求设计 

分 类 号：TB18[一般工业技术]